Joanna Kasprzak
Chief Operating Officer
Joanna Kasprzak, Ph.D. in Bioinformatics, has led over 30 of Apzumi's successful Digital Health applications. She is always happy to share both medical and technical insights and advice for your project
AR Sales Platform for a Pharmaceutical Product
This innovative app was specifically designed for Polpharma sales representatives to effectively showcase their new product – eye drops. The app offers an immersive augmented reality (AR) experience, guiding users through a walkthrough of an allergy season scenario.
Category:PharmacologyMarketing
Overview
Project at a glance
Client:
ICR Sp. z o.o.
Industry:
Insurance
Market:
Poland
Engagement:
PoC
Scope:
Generative AI workflow
Team size:
2 Developers, QA, PM
Duration:
2 months
Partnership:
2 years (ongoing)
About the Problem
The business challenge
Traditional sales methods have been losing their effectiveness over the years due to increased competition in the pharmaceuticals and dietary supplements market. For this reason, one of the largest pharmaceutical companies in Poland - Polpharma, has decided to equip its sales representatives with modern sales tools utilizing augmented reality (AR) technology, while presenting their products to doctors.
Advantages of sales experience using VR:
- Introduces users to the brand's world
- Presents the product, its features, and benefits in an innovative way
- Captures the attention and remains memorable to the audience
The tool can also be provided to doctors as an educational tool, presenting allergy-related issues in an engaging manner and directly driving product sales.
Our Solution
What we delivered
With the use of designated hardware, salesman are able to present the story of “The Eye” - a brand hero navigating the challenges of an allergy season on his little planet. Leveraging the seamless integration of storytelling and cutting-edge virtual reality (VR) technology, the app immerses users in an engaging and informative experience.
The first edition of the app turned out to be such a success that the company decided to proceed with a second edition. The updated version features character motion within the realm of the tiny planet, providing a dynamic alternative to the static product presentation.
Key Features
Features under the hood
Brand Hero
Storytelling
Product Leaflet
Timeline
How it all came together
6 months
Product Discovery
The product vision was developed during two meetings with the client and involved designing that would meet business expectations. In addition to suggestions for development direction from our team, the client could also choose one of the product's stylistic proposals.
2 months
Product Development
Version 1.0
The first app version involved AR visualization utilizing a 3D model of The Eye. Our hero was presenting the product on a static display suspended in the room's space. The application also included navigational UI elements and a product pharmacological leaflet.
Technical Overview
The engineering behind the project
The project was created based on the Unity 3D engine, which is often used for developing 3D games. The project was also supported by the use of ARFoundation and UniRx.
Combining Unity technology and the ARFoundation framework allows us for building applications for multiple AR-enabled platforms using a single API. Due to the client's preferred hardware, the platform was developed for iPad OS and iOS, but further scaling of the project to other platforms would be fairly easy if required.
Projecttech stack
Unity
3D Engine
C#
Programming language
ARKit
Development platform
Firebase
Analytics
UniRx
Reactive programming
Projecttool stack
Jira
Project Management
Confluence
Documentation
Slack
Communication
Gallery
A visual deep dive
Contact
Reach out to our experts
Whatever stage you're at - an idea, a product that needs scaling, or a system that's stopped keeping up - start with a conversation. No pitch deck required, and no obligation on your side.
Sebastian Zarzycki
Chief Technology Officer
Sebastian Zarzycki, MSCS in Software Engineering, has over 18 years of experience in designing, architecting, implementing and overseeing software. He's involved in all key Apzumi projects.
