Mobile fitness solution for active women

Mobile fitness solution for active women
Mobile fitness solution for active women


Fitiful is an innovative digital coaching & virtual training platform developed for Agata Zając, one of Poland’s most popular fitness influencers. This project seamlessly blends her personal brand with advanced technology, transforming her well-known workout plans into a dynamic and user-friendly custom fitness app.
The goal was to create an intuitive, personalized fitness platform that caters to women of all fitness levels. Many users struggle with finding the right workouts that match their goals, schedules, and available equipment. The challenge was to eliminate this guesswork by developing a smart, adaptive online personal training solution.
Fitiful offers an intelligent personalization system that matches users with specific workout plans based on individual preferences, including fitness objectives, lifestyle, time constraints, and equipment availability. The platform also features an advanced search and filtering system, enabling users to effortlessly find workouts based on duration, difficulty, type, and required equipment.
Additionally, fitness community engagement tools allow users to connect to social media platforms and engage with a supportive community. The application enables them to upload a reward screen generated based on their training plan progress directly to social media, helping them stay motivated throughout their fitness journey.
Agata Zając, the owner of Fitiful, has been running fitness channels for over 10 years, selling workout plans in PDF format with embedded links. However, this manual approach posed several significant challenges: inefficient distribution, limited control & tracking, difficult workouts & plans updates and scalability issues. To overcome these challenges, Agata needed a digital solution that would streamline distribution, enhance content control, enable easy updates, and support business scalability.
Agata Zając leads a thriving fitness community of over 170,000 women, empowering them with a more flexible and personalized approach to fitness. Previously, users faced limitations like access only to chosen workouts or limited personalization options. To address these challenges, Fitiful needed to provide a more dynamic experience, allowing users to access all workout plans in one place and personalize their fitness journey according to their goals, preferences, and available time.








Our client brought a wealth of great ideas, which we refined into a cohesive, user-centric custom fitness app through dedicated workshops. Numerous brainstorming sessions ensured the final product seamlessly aligned with her vision while effectively addressing users' needs.
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Admin Panel
Android & iOS App



“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”
“Experience in medical Apps is a big advantage of Apzumi for me. The team members are also very helpful with their valuable insight.”



Joanna Kasprzak, Ph.D. in Bioinformatics, is a specialist in data simulations and algorithms. In Apzumi, she has led over 30 successful Digital Health applications as a Project Manager or Product Owner.


Sebastian Zarzycki, MSCS in Software Engineering, has over 18 years of experience in designing, architecting, implementing and overseeing software. He's involved in all key Apzumi projects.
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Fitiful is an innovative digital coaching & virtual training platform developed for Agata Zając, one of Poland’s most popular fitness influencers. This project seamlessly blends her personal brand with advanced technology, transforming her well-known workout plans into a dynamic and user-friendly custom fitness app.
The goal was to create an intuitive, personalized fitness platform that caters to women of all fitness levels. Many users struggle with finding the right workouts that match their goals, schedules, and available equipment. The challenge was to eliminate this guesswork by developing a smart, adaptive online personal training solution.
Fitiful offers an intelligent personalization system that matches users with specific workout plans based on individual preferences, including fitness objectives, lifestyle, time constraints, and equipment availability. The platform also features an advanced search and filtering system, enabling users to effortlessly find workouts based on duration, difficulty, type, and required equipment.
Additionally, fitness community engagement tools allow users to connect to social media platforms and engage with a supportive community. The application enables them to upload a reward screen generated based on their training plan progress directly to social media, helping them stay motivated throughout their fitness journey.
Agata Zając, the owner of Fitiful, has been running fitness channels for over 10 years, selling workout plans in PDF format with embedded links. However, this manual approach posed several significant challenges: inefficient distribution, limited control & tracking, difficult workouts & plans updates and scalability issues. To overcome these challenges, Agata needed a digital solution that would streamline distribution, enhance content control, enable easy updates, and support business scalability.
Agata Zając leads a thriving fitness community of over 170,000 women, empowering them with a more flexible and personalized approach to fitness. Previously, users faced limitations like access only to chosen workouts or limited personalization options. To address these challenges, Fitiful needed to provide a more dynamic experience, allowing users to access all workout plans in one place and personalize their fitness journey according to their goals, preferences, and available time.

The first step involved converting scanned documents into digital formats using OCR technology. This phase was crucial due to the diverse nature and quality of the scanned documents. Advanced OCR solutions were employed, capable of handling various text formats, handwriting, and even low-quality scans, ensuring high accuracy in digitization.
Once digitized, the documents were categorized into predefined classes such as medical reports, lab tests, and billing documents. This categorization was facilitated by a machine learning model trained on a large dataset of annotated healthcare documents. The model was fine-tuned to recognize and categorize documents accurately, even when the formats and templates varied significantly.
The extraction of key facts from the categorized documents was the next critical step. Using natural language processing (NLP) and machine learning algorithms, the system identified and extracted pertinent information such as patient names, birthdates, addresses, ICD codes, and details of medical procedures. The AI model was trained to understand the context and semantics of the healthcare domain, ensuring a high level of precision in fact retrieval.
The final step involved synthesizing the extracted information into coherent medical summaries and reports. Generative AI models, trained on a vast corpus of medical texts, were employed to generate summaries that were both accurate and easily comprehensible. These summaries provided a consolidated view of the patient's medical history and current claims, significantly aiding in the decision-making process.













Our client brought a wealth of great ideas, which we refined into a cohesive, user-centric custom fitness app through dedicated workshops. Numerous brainstorming sessions ensured the final product seamlessly aligned with her vision while effectively addressing users' needs.
The design of the Fitiful app was a crucial aspect of the project. As a B2C service catering to demanding users, it needed to deliver a modern, fresh, and aesthetically refined experience. A strong focus was placed on usability, ensuring that mobile fitness solutions were accessible to users of all levels.
We initiated Fitiful’s fitness app development with a robust admin panel designed for adding new workouts to the database and creating training plans. This tool also enables seamless user management, subscription-based fitness platform handling, and access control.
We focused on developing an intuitive, custom fitness app that provided a seamless experience. The design was carefully crafted to ensure easy navigation and accessibility, starting with the Android version, followed by the iOS development.
The QA and deployment phase involved extensive testing due to the app's numerous dependencies, integrated payment system, and dual access levels - free and subscription-based fitness platform. Rigorous testing ensured a seamless, secure, and reliable user experience.

