Joanna Kasprzak
Chief Operating Officer
Joanna Kasprzak, Ph.D. in Bioinformatics, has led over 30 of Apzumi's successful Digital Health applications. She is always happy to share both medical and technical insights and advice for your project
Mobile fitness solution for active women
Fitiful is a Personalized Fitness Platform by Agata Zając, combining her expertise with smart technology. It offers personalized fitness solutions, matching users' goals, lifestyle, and equipment, with specific workouts and broader workout plans.
Category:Fitness & wellnessLifestyle
Overview
Project at a glance
Client:
Agata Zając - Fitness
Industry:
Fitness, FemTech
Market:
Poland
Engagement:
Project Based
Scope:
Mobile app, Cloud
Team size:
3 developers, QA, UI/UX, PM
Duration:
n/a
Partnership:
since April 2024
About the Problem
The business challenge
Client’s perspective:
Agata Zając, the owner of Fitiful, has been running fitness channels for over 10 years, selling workout plans in PDF format with embedded links. However, this manual approach posed several significant challenges: inefficient distribution, limited control & tracking, difficult workouts & plans updates and scalability issues. To overcome these challenges, Agata needed a digital solution that would streamline distribution, enhance content control, enable easy updates, and support business scalability.
User’s perspective:
Agata Zając leads a thriving fitness community of over 170,000 women, empowering them with a more flexible and personalized approach to fitness. Previously, users faced limitations like access only to chosen workouts or limited personalization options. To address these challenges, Fitiful needed to provide a more dynamic experience, allowing users to access all workout plans in one place and personalize their fitness journey according to their goals, preferences, and available time.
Our Solution
What we delivered
Fitiful is an innovative digital coaching & virtual training platform developed for Agata Zając, one of Poland’s most popular fitness influencers. This project seamlessly blends her personal brand with advanced technology, transforming her well-known workout plans into a dynamic and user-friendly custom fitness app.
The goal was to create an intuitive, personalized fitness platform that caters to women of all fitness levels. Many users struggle with finding the right workouts that match their goals, schedules, and available equipment. The challenge was to eliminate this guesswork by developing a smart, adaptive online personal training solution.
Fitiful offers an intelligent personalization system that matches users with specific workout plans based on individual preferences, including fitness objectives, lifestyle, time constraints, and equipment availability. The platform also features an advanced search and filtering system, enabling users to effortlessly find workouts based on duration, difficulty, type, and required equipment.
Additionally, fitness community engagement tools allow users to connect to social media platforms and engage with a supportive community. The application enables them to upload a reward screen generated based on their training plan progress directly to social media, helping them stay motivated throughout their fitness journey.
Key Features
Features under the hood
Pre-made workouts
Training day alerts
Personalized plans
3 subscription options
Lite workout mode
Workouts calendar
Timeline
How it all came together
1 month
Product Discovery
Our client brought a wealth of great ideas, which we refined into a cohesive, user-centric custom fitness app through dedicated workshops. Numerous brainstorming sessions ensured the final product seamlessly aligned with her vision while effectively addressing users' needs.
2 months
UI/UX Design
The design of the Fitiful app was a crucial aspect of the project. As a B2C service catering to demanding users, it needed to deliver a modern, fresh, and aesthetically refined experience. A strong focus was placed on usability, ensuring that mobile fitness solutions were accessible to users of all levels.
1 month
Product Development
Admin Panel
We initiated Fitiful’s fitness app development with a robust admin panel designed for adding new workouts to the database and creating training plans. This tool also enables seamless user management, subscription-based fitness platform handling, and access control.
4 months
Product Development
Android & iOS App
We focused on developing an intuitive, custom fitness app that provided a seamless experience. The design was carefully crafted to ensure easy navigation and accessibility, starting with the Android version, followed by the iOS development.
1 month
QA & Project Release
The QA and deployment phase involved extensive testing due to the app's numerous dependencies, integrated payment system, and dual access levels - free and subscription-based fitness platform. Rigorous testing ensured a seamless, secure, and reliable user experience.
Technical Overview
The engineering behind the project
Projecttech stack
Java
Backend Development
Angular
Frontend Development
Flutter
Mobile Development
Projecttool stack
Atlassian
Project Management
Slack
Communication
Figma
UI/UX Design
Gallery
A visual deep dive
Contact
Reach out to our experts
Whatever stage you're at - an idea, a product that needs scaling, or a system that's stopped keeping up - start with a conversation. No pitch deck required, and no obligation on your side.
Sebastian Zarzycki
Chief Technology Officer
Sebastian Zarzycki, MSCS in Software Engineering, has over 18 years of experience in designing, architecting, implementing and overseeing software. He's involved in all key Apzumi projects.
