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AR Sales Platform
for a pharmaceutical product

The Eye is an innovative app specifically designed for Polpharma sales representatives to effectively showcase their new product – eye drops. The app offers an immersive Augmented Reality (AR) experience, guiding users through a comprehensive walkthrough of the allergy season scenario. 

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Client

Polpharma S.A.

Industry

marketing, pharmacology

Market

Poland

Engagement

Project Based

Scope

AR App

Team Size

2 Developers, 3D Designer, UI/UX, PM

MVP

2 months

Partnership

2 years (ongoing)
Project description

With the use of designated hardware, salesman are able to present the story of “The Eye” - a brand hero navigating the challenges of an allergy season on his little planet. Leveraging the seamless integration of storytelling and cutting-edge augmented reality (AR) technology, the app immerses users in an engaging and informative experience.

The first edition of the app turned out to be such a success that the company decided to proceed with a second edition. The updated version features character motion within the realm of the tiny planet, providing a dynamic alternative to the static product presentation.

About the problem

Traditional sales methods have been losing their effectiveness over the years due to increased competition in the pharmaceuticals and dietary supplements market. For this reason, one of the largest pharmaceutical companies in Poland - Polpharma, has decided to equip its sales representatives with modern sales tools utilizing augmented reality (AR) technology, while presenting their products to doctors or pharmacies.

Advantages of sales experience using AR:

introduces users to the brand's world;

presents the product, its features, and benefits in an innovative way

captures the attention and remains memorable to the audience

The tool can also be provided to doctors as an educational tool, presenting allergy-related issues in an engaging manner and directly driving product sales.

Key features
brand hero
"The Eye" - dedicated product character
storytelling
interactive, spatial product presentation
product leaflet
pharmaceutical product regulations
live chat
with doctor
knowledge
base
rehab
programs
fitbit
integration
analytical
dashboard
HIPAA
compliance
parameters
tracking
Project timeline
6 months
Product Discovery

The product vision was developed during two meetings with the client and involved designing that would meet business expectations. In addition to suggestions for development direction from our team, the client could also choose one of the product's stylistic proposals.

2 months
Product Development
Version 1.0

The first app version involved AR visualization utilizing a 3D model of The Eye. Our hero was presenting the product on a static display suspended in the room's space. The application also included navigational UI elements and a product pharmacological leaflet.

ongoing
Product Development
Version 2.0

In the latest application version, we were happy to introduce a virtual planet. The product is presented during The Eye’s dynamic walk of its various environments. The application has also gained new audio effects: a voice-over presenting the product, and dedicated sounds of nature and surroundings.

Tech stack
Unity

3D Engine

C#

Programming language

ARKit

Development platform

UniRx

Reactive Programming

Firebase

Analytics

Tools stack
Jira Cloud

Project Management

Confluence Cloud

Project Documentation

Slack

Project Communication

Technical description

The project was created based on the Unity 3D engine, which is often used for developing 3D games. The project was also supported by the use of ARFoundation and UniRx.

Combining Unity technology and the ARFoundation framework allows us for building applications for multiple AR-enabled platforms using a single API. Due to the client's preferred hardware, the platform was developed for iPad OS and iOS, but further scaling of the project to other platforms would be fairly easy if required.